Built by a Parent, for Parents
One family in Auckland, a very opinionated three-year-old, and stories that actually know your child.
Why We Built Gently Told
Any parent can invent a story that truly fits their child. Doing it every night is another matter.
We think the best stories are the ones that know your child — their name, their age, whatever this week has thrown at them.
Gently Told helps you make those stories, and nothing reaches your child without you.

Made for Your Child
Their name, their age, their world — in every story
Our Mission
Stories that fit your child — with you in control.
Stories About Them
The child is always the hero. You make it happen.
Parent Authority
You approve every story. Parents know best.
Safety First
Four checks on every story. The last one is you.
Research-Backed
Every story seed is grounded in child development research.
Transparency
No black boxes. You see everything.
Built for Yoto Families
Screen-free audio is magic for kids. That's why we built Gently Told to sync directly with your Yoto Player. Create on your phone, listen without screens.
Get Started
Their first story is free. No credit card needed.